Hand held Electronic Device Design and Manufacture Case Study

Project Type
Fully outsourced design, develop and manufacturing service of and high end hand held Electronic device for a multinational, global industry leader.

Client Name (Confidential)
The client is a global brand leader in the manufacture of electronic products for a specific market sector.. Its products are sold in Europe, Australia, USA, Asia and Africa.

Product description
The product is a complex custom designed hand held electronic device which is used as a high end accessory to our clients lager product range.
The product is a customised design which consists of custom PCBA and internal electronics assembly, housed inside a customised plastics assembly. The clients branding is incorporated into the plastics and outer packaging. The product is packaged in cardboard box suitable for presentation in relevant retail environment.

Client Brief
As a Global leader our customer identified the requirement for an accessory to accompany its high end product line. Our client developed a “Product Marketing Brief” document and issued it to Gentian.

Our client wanted to partner with a company which would take guidance from its customer facing Product Development and Marketing Groups but which would be able to provide full turnkey design and development phase as well as establish a suitable manufacturing solution and provide full turnkey supply solution once product was developed.

Gentian’s Role
Gentians role was to work closely with the client, take the client brief and deliver full design and development stage, establish suitable manufacturing and supply chain solution and provide on-going supply of the product once product had migrated from R+D into manufacturing.


Gentian has been a strategic partner for over 2 years: this has enabled us to focus on core activities while knowing that our supply chain and manufacturing activities are in safe and competent hands. By involving Gentian in development stages, we have been able to maximise productivity and profitability on key projects as well as controlling costs and inventory of manufactured products. Gentian’s expertise has earned our confidence; their flexibility and understanding of end-customer needs makes them great people to do business with.

- Fiona Slevin. CEO Haptica Ltd